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TRAIN bold.

Live wild.

Build wild strength anywhere life takes you.
From gym floors to forest trails, mountain peaks to sandy shores.

Because life is meant to be lived outside the lines.
Fuel naturally. Move freely. Live fully.

This is more than fitness.
It’s a lifestyle. A mindset. A mission.

A woman lifting a dumbbell while performing a workout in a gym.

What Does It Mean to Train Bold?

  • Push beyond comfort zones: Embrace grit, intensity, and challenge in every workout.

  • Choose strength over ease: Lift heavier, move harder, and show up with bold intention.

  • Own your training: Whether flipping tires in the woods or grinding it out indoors, show confidence and commitment.

  • Train with purpose: Not just for looks, but to build real-world strength, resilience, and readiness.

A woman in athletic clothing doing a side plank yoga pose on rocky ground near a creek in a wooded area.

What Does It Mean to Live Wild?

  • Unrestrained living: Unboxed, unfiltered, and unapologetically you.

  • Connected to nature: Move and live in wild spaces—mountains, beaches, forests, or city parks.

  • Resilient and rugged: Embrace challenges, get dirty, and build character and muscle.

  • Freedom through strength: Say yes to adventure, push boundaries, and never be held back by fear or fatigue.

Born for More. Built to Rise.

Smiling woman in athletic wear sitting on a wooden bench outdoors, with trees and a blue sky in the background.

I’m Jen Brown, trainer, coach, and believer in bold transformation. I created JB Fitness for people who crave more… more grit, more power, more purpose.

Through raw movement, grounded mindset work, and real community, we rise together, stronger, freer, and ready for whatever life throws our way.

our MISSION

our MISSION

A person balancing on tires arranged in a line outdoors during daylight, with trees and a path in the background.

Building stronger, freer humans through rugged training, wild terrain, and unshakable community.

We train in nature, with nature, for a life that demands grit, strength, and soul.

This is strength that climbs, hauls, hikes, and thrives.
This is wild strength—earned, never given.

Let’s move with intention, fuel our fire, and become limitless.

Choose Your Path to Power

Getting Started is Simple.

CHOOSE YOUR WILD.

Whether you train in-person or online, I’ll help you find your perfect fit.

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GET WILD.

Start your transformation with expert coaching and wild, purpose-driven training.

LIVE WILD.

Build strength, confidence, and habits that last for life.

A woman in workout attire flexing her biceps in a gym, smiling, with gym equipment in the background.

Struggling with:

  • Feeling stuck or unmotivated?
    → Let’s reignite your fire with movement that matters.

  • Not feeling as strong as you hoped?
    → Strength looks different here, and we’ll meet you where you are.

  • Tired of cookie-cutter plans?
    → Get personalized coaching with purpose-driven programming.

  • Lacking support?
    → You’ll never go it alone again. Community is at our core.

It’s More Than Reps—It’s Results

Stuck in the same routine, craving something real. Strength that holds up on the trail, under a sandbag, or through a storm.

Before:

Training bold, indoors and outdoors, wherever life demands strength. Flipping tires, climbing hills, carrying heavy loads with power and purpose.

AFTER:

You’re not alone.

You’re part of a movement. A mindset. A pack of the bold.

This is What Wild Strength Looks Like

  • "Jen makes every session both effective and motivating."

    Jen is an exceptional trainer. Every session feels designed just for me. She’s pushed me further than any other trainer, with personalized, purpose-driven programming that works. Her passion is contagious and makes every session both effective and motivating.

    — Selby Beers

  • "We feel completely transformed!"

    My wife and I have trained with Jen for over two years. Her innovative workouts and expert knowledge have truly transformed us. She works hard, and we all benefit. Thank you, Jen!

    — Shane Alderson

  • "Every class with Jen makes me stronger."

    I love the encouraging, educational space Jen creates. Every class and challenge makes me stronger and healthier, one step at a time.

    — Andrea Biada

  • "Her personalized approach has helped me feel stronger, more confident, and excited about my fitness journey."

    Jen is always prepared with fresh, creative exercises each week that keep things interesting and challenging. What truly sets her apart is her encouraging attitude! She knows my goals, how to push me and makes every session feel empowering. If you're looking for a trainer who brings expertise, motivation, and a genuine passion for helping you thrive, Jen is the one!

    – Lisa Jeffries

You’re One Bold Move Away from More.

More power. More clarity. More freedom. Let’s build wild strength, together.

CHOOSE YOUR WILD

FOLLOW THE MOVEMENT ON IG

 @jenbrown_fitness

Train BOLD! 🔥 Push beyond comfort zones. 🙌 Choose strength over ease. 💪 Own your training-showing confidence & commitment. 👊 This is how Lisa shows up to every single session-bold, confident, alive & ready for challenge! 👏 Thank you L